Loop54 joins FactFinder
In 2021, FactFinder acquired Loop54 in a move that brought together two leaders in eCommerce technology. By combining FactFinder’s 20 years of proven expertise with Loop54’s cutting-edge AI and machine learning capabilities, we’ve created an advanced solution for search, merchandising and personalization. This integration enhances product discovery by delivering accurate, responsive results, even with minimal data, while giving businesses the perfect balance of automation and control.
For more details, you can read the press release.
Loop54 evolves into Infinity
Following this exciting partnership, the Loop54 product has grown into Infinity, a name that reflects its expanded potential. By merging the best features of both platforms, Infinity takes product discovery to the next level. It’s smarter, faster and more powerful, helping businesses drive better outcomes while delighting their customers.
Dive deeper into Infinity with these resources:
-
Read the blog for more details on Infinity’s evolution and its benefits for your business.
-
View the webinar recording for an in-depth explanation of Infinity’s features and how they improve product discovery.
-
Watch a walkthrough of Infinity's new merchandising capabilities.
Discover Infinity's features
Infinity is for companies that want to give their teams the freedom to focus on other tasks beyond search optimization, automatically supporting your conversion goals through cutting-edge AI personalization and recommendations. By identifying the individual purchase signals of each visitor in real time, Infinity shows exactly which products visitors are most likely to buy based on their search behavior. This means more sales and customer satisfaction - with minimal resource commitment.
FAQs for customers
Will my pricing or contract change?
No, your pricing and contract will remain exactly the same. The only change is that you’ll now be visiting fact-finder.com instead of www.loop54.com for information and resources.
What’s happening to the Loop54 support team?
There are no changes to the support team. You’ll continue to receive the same high-quality support from the same team you know. If you have any questions or need assistance, you can reach out to us at service-desk@fact-finder.com.
Do I need to make any updates on my end?
No updates are required on your end. We recommend updating your bookmarks to fact-finder.com to ensure easy access to the resources you need.
Will I still have access to all the features I use now?
Yes, all the features and services you currently rely on will stay the same. There’s no disruption to your service.
Where do I log in to Infinity?
The link to the Infinity portal remains the same. You can log in here, or find the login link at the top right of fact-finder.com under “Support.” If you need assistance with your login credentials, please contact our support team at service-desk@fact-finder.com.
FAQs for partners
How will this acquisition affect our partnership agreement?
It won’t. Your partnership agreement remains unchanged. If you were previously a Loop54 partner, the only difference is that you’ll now be accessing fact-finder.com instead of www.loop54.com.
How will this acquisition improve the solution for our customers?
The acquisition of Loop54 by FactFinder marks a milestone in the evolution of search, merchandising, and personalization technology. Loop54’s leadership in real-time, 1:1 AI personalization, combined with FactFinder’s proven expertise, enables us to deliver transformative eCommerce experiences. Together, we’re shaping the future of online retail with solutions that offer both innovation and a sustainable competitive edge.
Who can I reach out to with questions about the new solution?
We’re here to help! If you have any questions, feel free to contact us at info@fact-finder.com. You can also learn more about Infinity by exploring our brochure here.
Do I need to update my materials to include the new name or branding?
Yes, if you’re still using the Loop54 name or logo, please update your materials to reflect the new branding: “FactFinder” or “FactFinder Infinity.” For the updated logo or specific file formats, feel free to contact us at info@fact-finder.com
What’s the best way to stay updated on future developments with the solution?
Stay connected with us on LinkedIn and subscribe to our monthly newsletter (fill out the form at the bottom of any page on fact-finder.com) for the latest updates, news, and product developments.
Where can I find documentation for Infinity?
You'll find everything you need on the Infinity documentation page. It includes developer guides, API references and integration details to help with your setup.
FAQs for prospects
What makes this solution stand out from others?
FactFinder is trusted by more than 2,000 online shops in B2B and B2C to deliver superior shopping experiences. Our flexible and headless compatible platform gives eCommerce teams both automation and control, underpinned by AI and human intelligence to deliver personalized results that shoppers love.
How does it fit into your overall product lineup?
FactFinder offers two leading solutions for product discovery and search:
- Next Generation: Designed for larger eCommerce businesses that want control over the entire customer journey. It’s supported by cutting-edge AI technology to help optimize every aspect of search and merchandising.
- Infinity (formerly Loop54): Ideal for companies seeking a hands-off approach to search optimization, Infinity leverages advanced AI Personalization and Recommendations to drive conversions, freeing up your team to focus on other priorities.
Where can I learn more about Infinity?
See Infinity in action with a customized, no-commitment demo from one of our experts. Contact our team to get started! You can also explore more about Infinity in our brochure here.
Need more information?
If you have additional questions, our team is here to help. Email us at info@fact-finder.com, and we’ll be happy to assist you.
